What Goes Into A Brand Identity Campaign?

What Goes Into A Brand Identity Campaign?


Whether you are conscious of it or not, you already have perceptions of the businesses and brands you come across every day. Take computers, for instance. You probably think of innovation for Apple, customization for Dell and economy for eMachines.

Companies in each industry do their best to influence customers? perceptions through branding. Branding involves everything from logos and marketing campaigns to employees? attitudes. Apple?s store layout, advertisements and product design, for example, are all designed to convince consumers that the company?s products are innovative.

In today?s competitive marketplace, it is vital that you create a brand for your product that communicates what you are all about. The following are a few items to consider while creating a brand identity:

Research
When building a brand identity, research is your foundation. Take your research seriously, because if you build your brand on the wrong assumptions, it could fall apart.

Learn more about your customer base. Who are you targeting and what are their needs? What are they looking for from your company? After you find out exactly what your customers are expecting, look at your competitors to see what they are delivering. Your brand should be something unique. Finally, look at what you can offer your audience, and base your brand identity around one of your strengths.

Strategy
A successful branding strategy is built directly on your research. Don?t try to create a brand that you can?t deliver or doesn?t speak to your customer?s needs. If you?re not the fastest in the industry, then don?t say that you are. If your customers don?t need the highest quality, then don?t build your brand around quality. Trust your research, and don?t be afraid to eliminate potential customers by building a brand that is too broad.

Also, you need to create a strategy that is unique and relevant. For example, a brand that says your product is ?excellent? doesn?t really say anything and won?t stand out in the marketplace. However, if your brand says that your product is ?built to last,? your customers know what to expect.

Execution
It has been said that your brand is the sum of all your parts, both the good and the bad. Therefore, a brand identity campaign is not just creating a cool logo or coming up with a catchy slogan. It?s making sure all your employees are on board with the values you are trying to communicate. It?s providing extra training for your customer service representatives or budgeting extra for customer perks.

Once you take the time to implement your brand identity, stick with it. Most successful corporations keep the same logo and slogan for decades. Don?t confuse your audience by changing your whole identity at the first sign of trouble. Trust your strategy, weather the storms, and establish an identity that will remain strong for years to come.

How To Dress That Naked Wall: Top Ten Decorative Wall Accents


We all have it. That bare spot. It feels naked, almost vulnerable. It simply must be covered to make a room complete, but with what?

You?ve picked the furniture, the carpets, even the window treatments ? but what to do with that glaring, empty wall space?

Here?s my list of the Top Ten decorative accents for your walls:

  1. Hand-touched Giclee Print on Canvas ? OK, it?s not an original artwork, but it looks pretty darn close and is much more affordable. With the quality of giclee reproduction coupled with the texture of canvas and the added texture provided by hand-embellished oil paint, only you and your wallet will know the difference. With gallery-wrapped options, no frame is needed, and say goodbye to the glare you get from glass-encased prints.
  2. Memo or Chalkboard ? Make that accent functional as well as decorative. For busy families on the go, a message board is an indispensable way to remember those little errands. Choices include magnetic chalkboards with unique magnets, ornate wood or decorative metal framed corkboards with funky pushpins, or memo boards coupled with art prints.
  3. Decorative Ironwork ? A unique wall hanging, it will not compete with colors, patterns and textures in the room like a painting might. Iron finishes can range from rustic and antique to shiny and new, depending on how you want to complement the rest of the elements in the room.
  4. Uniquely framed antique glass mirror ? I love the look of smoky antiqued styles, they are mirrors without being mirrors, if you know what I mean. They add reflected light and help to visually enlarge a room.
  5. Candle Sconce ? Add a little romantic light and instant ambiance without paying an electrician to rewire. Wrap cascading bead garland around the base of your candle to really dress it up.
  6. Wall Planter ? You don?t need a green thumb to bring a ?natural? feel to a room. Some realistic faux trailing ivy or a bunch of artificial hydrangea flowers will do wonders, and only you will know the truth.
  7. Shadow Box Displays ? Show off a few prized possessions or treasured mementos to personalize your d?cor. Use your imagination, and the possibilities are endless. And you can?t be any more unique ? your art will be one of a kind.
  8. Reproduction Antique Clock ? Make a timely statement with an interesting and functional wall clock. Styles reminiscent of vintage establishments and cities around the world suggest they were plucked off the wall of a century-old caf?.
  9. Coat & Hat Hooks ? Face it, coats never make it into the closet when you first get home, so cut to the chase and hang some great hooks so you can at least get them off the backs of your chairs.
  10. Photograph Collection ? My personal favorite, and a guaranteed show stopper. Who can resist stopping to gaze at your best shots? For a really impactful display, unify the group with one consistent element, such as similar frames, the same color mats, the same size or all black and white images.

Each situation is different, so take note of what you already have and how big an area you have to work with while you consider the suggestions above. Although some options are obviously not suited to some rooms, try to visualize the space with one or more accents and run with your favorite choice.

Don?t just leave that empty wall hanging! Dress it stylishly and you will give your room the finished look it deserves, and yourself an elegantly decorated room you can be proud of.

Patchwork Fabrics: Piecing It Together For Art And Practicality


Going back thousands of years ago in the ancient Egyptian, Greek and Roman civilizations, patchwork fabrics have developed into more than an art today. Patchwork simply means patching or piecing together bits and pieces of cloths to come up with a large material good enough for bedspreads or curtains. Others also use it as the accent of the room by simply hanging it on the wall.

Patchwork and quilting have a converging history but are very distinct from each other. It was used for added protection and comfort under the metal armor in the earlier days. In the 14th century, records show that patchwork fabrics have been used for beddings and clothing. In the 18th century, quilting has been applied to coats and bonnets. Patchworks, on the other hand, can be said to be products of necessity. They say necessity is the mother of invention and patchwork is the product of trying times since it simply means piecing together of smaller scraps of cloth to make a larger material good enough for practical needs. You can make use of smaller scraps of fabrics as well as cut up those which are damaged or torn beyond their original use.

However, it was not until the twentieth century that patchwork and quilting become a hobby and a form of art in America. The techniques have also evolved using more modern methods and a more extensive selection of prints and colors to choose from.

The main category one chooses is the color and everything else follows, like the prints and the shape of the cut outs. Moreover, you are in for some tough time since there are so many colors and prints to choose from. Hence, coming up with the final decision will be very hard indeed. You can choose from floral, batik, Christmas or a classic theme.

But then again, if you have leftover linen or any other fabric form the last pattern you made, you can certainly make use of those odds and bits. You can then make use of your creativity and come up with a design that is so uniquely you. And you?re going to be practical too. By using leftover materials, you won?t need to buy a new kit for your patchwork fabric.

As for the pattern, let your imagination and creativity flow freely. There are so many patterns you can do, such as chessboard, diamond, triangles, and squares of different sizes, the choice is yours. Anything is possible, if you can imagine it then all you have to do is put that abstract idea into something more tangible. Make something that you would like to see and a project you would like to start and, more importantly, complete.

Patchwork and quilting are activities you can do on your own, or if would like to spend time with others with the same interests. There are even clubs and groups solely for people who love quilting. With the power of the internet, individuals who love making patchwork fabrics can get together and enjoy making a quilt as a group or doing each separately.

Patchworking and quilting have gone a long way from what it was centuries ago. It has become one of the most popular past times because it brings together practicality and creativity, one combination which works for a lot of people.

It has been an exciting time for growth and development in patchwork which has now captivated the interest and imaginations of many. They range from hobbyist who loves creativity for its own sake to the artists who make use of all the artistic potentials of patchwork and quilting in creating masterpiece of art.

Why You Should Not Try To Building Your Own Closet Shelving


Tackling a home remodeling job without professional help is not always a good idea, especially if you have limited knowledge in the field. Many people have an issue of pride that they cannot overcome, and this leads them to bite off more than they can chew. In particular, when you want to perform an addition such as closet shelving to your existing closet, you will likely want to hire someone to do it for you. Money paid to a contractor may seem wasteful, but it can save you from a potential nightmare. It really is common sense. If you don't have the necessary skills, hire someone that does. Wasting time and money on poorly designed, constructed and installed closet shelving is just not worth the hassle. Paying a professional to do all the above will make sure your money is being well spent. When done correctly, home renovations can add value to your house and can make it more marketable to potential buyers (if you ever decide to sell). On the other hand, a faulty job will essentially do the exact opposite. Here are some other reasons why you should not try building your own closet shelving. Why hiring a professional to build closet shelving is a good idea A professional will be able to recommend various options to best meet your needsCloset shelving installation entails more than you might thinkYou will have the peace of mind that your shelves have been constructed and installed the right wayClosets are major selling features, so why not hire an expert? One of the best advantages to having a professional contractor install your closet shelving is that they will be able to offer you a wealth of design ideas. These people work on closets every day as a part of their job, and as such have seen it all. Chances are the ideas floating around in your head are probably from a DIY show or magazine. While this is not necessarily a bad thing, there might be better options out there that can accommodate your budget and personal needs. Building closet shelving means more than just cutting some boards and hanging them up. In addition to the shelves themselves, your closet will likely need electrical and lighting installed. Depending on the design style you are looking for, you may be in for a considerable amount of work. A contractor will have the skills needed to complete the job. In addition, paying an expert will give you added assurance that your shelves are not going to topple over or buckle under pressure. Proper material and support is vital when building custom closet shelving; an improper build can present many safety hazards. Lastly, given that closets rank high on most buyers' must-have lists, it makes sense to pay someone to do it right. Why risk such an important investment for the sake of a few dollars?

Home Improvement Through Modern Furniture


Everyone plans to go for home improvement so that they may be able to beautify their homes. This way, they are putting value in ensuring that their homes become a warm, pleasant and comfortable place to stay in.

However, we understand for a fact that home improvement translates to costs. With this, we also know that it may require quite an amount of money for us to be able to carry out our plans. However, we say that there many ways in which home improvement can be achieved. Remodeling may not necessarily be needed as there is another inexpensive means of achieving beautification of the home which need not be too costly. This is by investing in Modern Furniture.

Truly, a lot of designers have been suggesting that modern furniture is the way to go. It will do wonders to your home and will help you make that home improvement plans a reality.

There are a few steps that you can observe as you go through this endeavor of home improvement. You can follow this so that you may quickly achieve your home improvement goals.

The first thing that you need to do is to select a theme which you will go with. These sets the mood and feel to your home. This will help you identify which modern furniture to buy and will minimize the wastage and difficulty of having a scattered approach when it comes to the look you are trying to achieve. What this means is that just buying furniture is not good. Instead, your purchase should be anchored to the theme which you have selected. The theme can be identified by taking a closer look at the interiors of your house which includes the materials used in building it and all other details. From here, you may identify what theme to go for and if in doubt, you can always ask help from an experienced designer.

The next thing to do upon identification of the theme is to purchase the modern furniture which you will be putting in your home. Before you go about buying, it will be important first to take measurements. This allows you to estimate and take a good look at the spaces available for you to identify how big of furniture you will be requiring for each space.

Once you have done this, then it makes it easier now to purchase the furniture. There are a number of ways to go about this. You may go shopping and visit home furniture stores or you may simply browse over the web where they can be found likewise.

Eliza Maledevic Ayson

Concrete Countertops: The New Shape Of Style In Home Design


Concrete is nothing new in home design. It's been serving as driveways, patios and pool surrounds for decades. But today concrete countertops are debuting on the inside of many homes with creative, elegant and whimsical new designs not possible with any other surface.

Concrete countertops are gracing the pages of magazines and starring in home improvement shows following and fueling a rise in popularity of this versatile surface. Cement has one unique advantage over other kitchen countertop materials in that it can be custom molded into virtually any shape, size or design you want.

It can be stained in a rainbow of colors. It can also be dyed, tinted, stamped and have unique designs acid-etched into its surface. Also, you can embed fun objects, momentos or even lights to make a personalized piece of functional art! Imagination seems to be the only limitation. Some even looks like wood. By sawing lines in the concrete, you can make it look like tile. And you can incorporate a sink of any size with a custom drain board or any other design feature you care to create.

Just like tile and all other countertop surfaces, concrete countertops do need some maintenance. Although a durable countertop, concrete needs to be sealed initially and waxed periodically to resist staining and moisture. It can be washed, polished and buffed to maintain its shine and it cleans up easily with soap and water or mild cleaners.

Cutting is not recommended or it will scratch, but you should use a cutting board with any surface. Concrete is heat resistant and stains aren't much a problem if you seal and wax as recommended by your installer.

Designers consider cement countertops to be kind of a specialty item with a very contemporary look… that is one of the drawbacks with many homeowners. True, it is very distinctive, yet it can be made to blend well with a variety of designs and decoration themes.

Another possible criticism is that colors cannot be exactly matched to say… a paint color. You can get close, but the finished color may be slightly different. Also, concrete countertop colors will get lighter a few weeks after installation and tend to yellow over time.

Concrete counter tops need to be installed by someone who knows what they are doing. In fact, the majority of the cost of concrete countertops comes from the skill and labor required to install. Expect to pay about as much as granite and possibly more depending on how complex your design is. (see )

Other countertops may be better all-around surfaces, but concrete counter tops are still durable and no other surface can offer the creative freedom available with concrete. So, if you really want to do something different with your design, explore the unique qualities of concrete.

A Good Interior Design Correspondence Course Can Help You Become An Accomplished Interior Designer


People that enjoy viewing wallpaper and also carpets and who feel that they have a special knack for dealing with designs and colors are the ones that need to begin studying interior design. In fact, they can go a step further and take interior design correspondence courses that will help them design homes and make a decent living out of doing so.


A Complete Package
The ideal interior design correspondence course should be one that is a complete package that provides everything from start-up to tips and exercises that will help ensure that you become a complete interior designer. What's more, it would pay to find a interior design correspondence course that has been designed by expert interior designers who have years of experience in designing and who can cover the designs of every different kind of interiors and homes.


Another aspect to picking the right interior design correspondence course is that it should help you learn your subject faster than traditional courses and this can in fact be achieved by finding a course that does in fact cut out the waffle and instead provides students with precise as well as helpful facts, tips and information related to proper interior designing.
At the end of your interior design correspondence course you should be able to transform any interior or home into a place that sports a distinctive designer look and feel. You should have learned how to take care of the minutest details including selecting appropriate fabrics and learning how to completely transform a room so that the results will never cease to amaze your clients.


An ideal interior design correspondence course is certainly one that is being offered by the Institute of Interior Design and even though this is a British based school the contents are equally applicable in Britain as they are in the rest of the world.


Some of the topics covered in their interior design correspondence course include learning to add more space, dressing the windows, creating outstanding displays, putting everything in place and even doing up a home office. In fact, there is a whole lot more that will keep you occupied and at the end of it all you can rightly claim to having studied one of the best interior design correspondence courses.


For a top class education in interior design why not checks out Limperts Academy of Design that provides excellent interior design home study courses. Their courses are ideal for anyone that plans on studying from home and who need to obtain a qualification that will help them embark with confidence in a career as an accomplished interior designer.

The Baroque Look In The Home


If you wish your home to be different from the rest, then have a bit of time to think about furnishing it with antiques. Merely by going back one hundred years, Victorian and Edwardian antique pieces can give your home an exquisite and royal look also adding an incomparable, old era feel, which can't ever be resurrected in modern boxed flats.

A word of caution before you commence, hold in your mind that buying antiques necessitates a bit more caution than purchasing other items for your house. The initial rule of buying antiques is that they should be thoroughly studied under bright illumination to see that they are undamaged and durable. Next, if possible art objects should be carried out of doors and examined in the sunshine to ensure that they are genuinely antiquated and not bogus. Do not get disconcerted if the furniture seller gives you bad vibes for checking the nitty gritty things before buying. It is utterly essential that you get genuine pieces without shabby patched up work offered as a substitute for refined renovation.

One of the leading art phases to have shaped antique furniture was the 17th century art form best-known as Baroque. Characterized by elaborately large ornamental designs, elaborate panels and columns, this art form was popularized in the seventeenth Century due to its free-thinking originations, under the reign of King Louis XIV of France.

Later, the potent Baroque went to a more subtly understated Rococo mode of furnishing, but during the reign of Louis XIV all major architectural constructions, like The Louvre and The Palace at Versailles were tessellated with the spectacular Baroque pattern. Typifying force and rampant power, Baroque remained firm for everything that was stupendous and resplendent as portrayed by its dramatic and wide-ranging style.

Some of the most common furniture art objects on which the Baroque designs flourished were intricate looking-glasses on which were sculptured ornate, involved patterns and floral themes, the great beds with draped and sumptuous spreads and vast cabinets. As Baroque style furniture has this extremely conspicuous expressive style with detailed motifs, it requires plenty of space and the adequate context to prevent it from appearing over-ornate and higgledy-piggledy.
This is particularly so, because it is not like the subtle coloring of Renaissance art and its attractively eye-catching patterns, which go along with most environments, Baroque with its emphatic usance of luminance and shade and its vortexes of imposing movements does involve the correct sort of background to show it off.

So if you reckon that you desire a spectacular and noble look for your abode try the Baroque look for a real difference. It is genuinely fundamental to furnish cautiously, as crowding together could make your home look like an over-stocked museum. And so in the future, when you renovate and refurbish your home, try doing things a little differently and and rather more bravely with Baroque.

Recycled Shopping Bags In Different Designs


Perfect home decor accessories in appealing color combinations best gels up with the surroundings. It further adds to the grandeur of the entire interior d?cor and replenishes the home with an elegant appeal.

Right from selecting table linen, bed linen to curtains, draperies, etc., one should take note of the color scheme and theme of the room. This helps in creating matchless look to the overall home d?cor. Available in multitude of designs and sizes, table linen in attractive finishes complements the table setting. The wide gamut of printed table linen renders a pleasant appeal to the cutleries and includes table cloths, table runners, placemats and napkins. These are manufactured using latest technologies and innovative methods and are suitable for casual occasions as well as everyday use. Available in different shapes these are stringently tested on the parameters of durability, quality, shrink resistance and color fastness. Such light weighted table linen is available in floral, textured and other enticing patterns and prints are designed in sync with the latest market trends. Besides, the wide gamut of designer bed linen offers comfortable and luxurious bedding. It includes patchwork quilts, decorative pillows and throws, pillow shams, duvet covers, etc. the enticing patterns in the array reflects vibrant designs and patches that are purled into brilliant patchwork. Embellished with heavy designs, these are offered in different weights, sizes and shapes.

Besides, use of recyclable products assures our way to a greener future. Environment friendly bags not only save on fuel consumption during production of plastic bags but also reduce pollution. Recycled shopping bags have eventually decreased the demand for plastic bags. These bags are available with wooden, tall and chunky handles and are the best options for shopping purpose. Resistant to regular wear and tear, these bags bear cool and casual designs and make great shopping bags.

Room Ideas For Decorating Your Little Paradise On Earth!


The most cozy and comfortable corner of a person?s house is his bedroom or sitting room. Perhaps, these rooms are often the silent spectator to many a man?s greatest creation or passionate feelings. Even today the rooms of historic personalities are preserved by many governments as the cradle of their path breaking ideas.

The decor and design of a room reflects the personality of a person. His taste and style gets vividly reflected in the space that he stays.

Even though the market is flooded with room ideas for decorating, every room in the house has a different purpose and decoration is mainly done keeping that purpose in mind. Often nowadays many people resort to decorating ideas that are space saving since most smaller homes nowadays suffer from space constraints.
Bright colors generally accentuates the size and look of a room whereas dull submissive colors give a very romantic and cozy feeling to a room. Subdued colors should ideally be used in bed rooms to give it a romantic feel.
Room ides for decorating a bedroom involves painting the walls in pastel shades like beige, cream, pink etc, and adding a wonderful trunk or an ethnic coffee table help to give an ethnic feel to the room. Intimate pictures of the couples can adorn the wall in beautiful frames. Vases that can be placed on the floor are ideal for decorating a bedroom. Candles and candle stands also adds a different type of romantic feel to the entire room. Curtain and drapes again should be in lighter tones preferably white or in any other color matching the wall color

Living room ? a living room is a place where we welcome guests into our house, since this is the first room that an outsider sees, care should be taken to ensure that the living room is beautifully furnished. Some basic room ides for decorating a living room is to use neutral shades wall paper, and team it up with hard wood floor. Windows of the living room should be large to allow sufficient light to enter. The furniture should be centered on an arch or fireplace. Using lots of decorative color pillow in sofas adds life to the room. A fish pond, a fountain or a tall tree can be used as accessories to give the room a more elegant look

Bathroom ? the bathroom is perhaps the most private room in the entire house hold, and the task of decorating can be really tedious if not done with care .The most important thing is the shower curtain. The shower curtain should be beautiful, as well as convenient to use and replace. Ideally there should be a co-ordination between the color of the shower curtain and the walls. People who want to make their bathroom look larger can go in for brighter colors.
In closing, every room offers immense opportunity and should be modeled in such a way that it can exude its own charm and aura!